ELEMENTAL: Echoes of Digital Affinity
A Conceptual Art Project Unveiling Layers of Social Media Interactions
by Jens Bugay-Hougaard
Tuesday 27th February 2024 at 5pm – 8pm at Kunsthal Nord
"ELEMENTAL: Echoes of Digital Affinity" began as an experiment, hinged on the simple yet emotionally charged act of remembering a birthday. Feeling curious about how many, if any, people would post a birthday greeting on his Facebook profile, Jens would appreciate everyone who did it, but would feel a bit disappointed, by the ones who forgot it.
To show his appreciation Jens decided to compose a piece of music for everyone who posted a birthday greeting on the exact day of his birthday, but also to ‘poke’ the people who forgot it, or were late, who would then miss the opportunity.
As it happened, luckily for Jens, only twenty people posted a greeting, making the project achievable.
Jens had to think carefully and intentionally about how he knew every person, something he otherwise would not have done, to artistically express the relationship he had with each person, resulting in 20 works composed and produced over a period 7 months.
All works and the story behind them will be presented, along with comments by the Facebook friends that inspired the works.
After the presentation, the audience are invited to participate in a public dialogue exploring perspectives of social media interaction with the ones that appeared as part of the project as a starting point.
PROGRAMME
17.00 Introduction
17.05 Presentation of works
18.45 Public dialogue
20.00 Ending
ABOUT JENS BUGAY-HOUGAARD
Jens Bugay-Hougaard is a conceptual artist, music producer, sound designer, composer, and performance artist. Known for his thought-provoking and emotionally resonant works, Jens Bugay-Hougaard continues to push the boundaries of conceptual art, exploring the intersections of digital culture and human emotion.
Website: https://iamyenz.me/